UX Designer @ KIRFU
UK-based delivery and logistics platform reimagining how independent drivers manage their work. Think Uber's shift-selection model, built for logistics, with an AI companion no other delivery platform has explored.
Overview
Founding Product Designer
2 years
CEO, CTO, Engineering, Marketing.
Driver app, Design system, Company website, Marketing materials
The Problem
When I joined KIRFU, there was no app. Drivers were navigating shifts, deliveries, and communication through fragmented tools that weren't built for them or for anyone, really.
Three core problems needed solving:
No driver-first app existed.
Drivers had no dedicated, user-friendly interface to manage their work. Existing solutions were either built for internal ops teams or borrowed from food delivery where neither fit the reality of an independent logistics driver in the UK.
Communication was broken.
There was no reliable way for drivers and dispatchers to stay in sync during a shift. Important information such as special instructions, route changes, delivery updates had no clear channel.
No design consistency.
Without a design foundation, every screen was built in isolation. The product had no visual language, no component library, and no shared standards, making it impossible to scale.
Amazon Flex gives drivers a shift-based experience, but it's locked to one company. No platform had brought that same intuitive, shift-selection model to independent logistics drivers across multiple companies. Kirfu had the chance to own that space.
And beyond that, an idea that no delivery platform had explored: an AI companion for drivers. A contextual assistant that surfaces road updates, weather alerts, and route insights exactly when a driver needs them, not buried in a menu, but woven into the experience.
What I Built
The Driver App
A full mobile app designed from scratch for independent delivery drivers. Key features include:
Shift browsing & selection : drivers can browse available shifts across companies and commit to one like booking a ride, not filling in a form
Route information : full route overview with stop count, package count, and a map preview before starting
In-shift navigation : turn-by-turn directions with recipient details, delivery instructions, and proof of delivery (photo, signature, notes) built in
AI-powered Discover screen : surfaces real-time road updates, weather, and traffic conditions relevant to the driver's current location
Design System
Built a component library in Figma from the ground up covering typography, colour, iconography, spacing, and reusable UI components across the app, website, and dashboard. This gave the engineering team a single source of truth and reduced inconsistency across every surface.
Company Website & Marketing
Designed the Kirfu website and supporting marketing materials to communicate the platform's value to both drivers and logistics companies.
The Feature No One Else Has Explored…
No delivery platform has built an AI companion for drivers. Kirfu set out to be the first. It will be a lightweight layer within the driver experience. It surfaces contextual, real-time information based on the driver’s journey. The experience is fully hands-free, designed to support drivers without adding distraction, keeping the focus on safety and efficiency.
What the Team Said…
What I Took Away
Designed under ambiguity
requirements evolved constantly, and I learned to make principled decisions without a complete brief.
Built for real constraints
drivers use apps in motion, in low light, under time pressure. Every decision had to earn its place.
Bridged design and business
Sitting in stakeholder meetings gave me direct visibility into how design decisions affect product-market fit.
